CREATIVE MARKETING IDEAS TO BOOST YOUR BUSINESS
SeoSoni: CREATIVE MARKETING IDEAS TO BOOST YOUR BUSINESS
We’ve all hit it — that wall that seems to sap away all your creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. If you’ve found yourself in this situation, all you need is a bit of help to get your marketing strategy back on track. In this guide, we’ll be sharing 69 marketing ideas and inspirational tips to help you bust through that brick wall, including:
- PPC Marketing Ideas n
- Content Marketing Ideas
- Social Media Marketing Ideas
- Urban Marketing Ideas
- Contest Marketing Ideas
- Let’s get started!
PPC MARKETING IDEAS
Try a new keyword tool — Google’s Keyword Planner is great, but shake up your research from time to time — there are lots of other tools out there, like Soovle and Ubersuggest. They often pull from different databases or help you see keywords from a new angle.
Write more emotional ads — Ads with super-high click-through rates generally speak to the emotions behind why your customer would want what you’re selling. For example, instead of writing an ad that just asks the prospect to register for your mountain climbing school, think about why someone would be interested in mountain climbing in the first place. One extremely successful ad said “Fluorescent lights are killing you. Be more than a warm corpse.
Get into symbols — Symbols and special characters, like exclamation points, dollar signs, and registered trademark symbols, are known to increase click-through rates. Test this out and see for yourself!
Add extensions to your ads — Without fail, ad extensions improve CTR — and they’re free to set up! The simplest type of ad extension is sitelinks, which gives users more opportunities to click through to your site. There are also call extensions, location extensions, review extensions, and lots more.
Set up Shopping Campaigns — If you’re an e-commerce store, you need to be using Shopping Campaigns. They enable you to see metrics and set bids at the product level. Learn more here.
Give remarketing a try — Remarketing allows you to “tag” website visitors with a cookie, then “follow” them around the web. For example, if someone views a product on your site but then decides not to buy it, you can show them a display ad featuring that product the next day, and remind them what they’re missing. Remarketing ads are a great way to increase your conversion rates.
Last year, we compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. So today, we’re going to expand that list and add 75 MORE must read blogs for you to consume that cover marketing and business inspiration!
- Econsultancy Digital Marketing Blog (RSS) – Latest digital marketing and ecommerce insight, analysis and opinion from multi-award-winning team of analysts and experts. Read the blog and search press releases.
- Unmarketing (RSS) – UnMarketing by Scott Stratten is for those that believe business is built on relationships.
- Heidi Cohen (RSS) – Heidi Cohen’s blog provides marketing related insights, grounded in digital, direct and social media marketing; served with a creative twist simplifies the complex concepts behind today’s evolving business challenges into an easy-to-understand format that facilitates readers’ grasp of new topics.
- GetElastic (RSS) – #1 Subscribed Ecommerce Blog. Get Elastic blog is meant to share ecommerce best practices and better ways to manage the digital relationships. It covers mobile, search, social, and multichannel marketing.
- Adobe Digital Marketing Blog (RSS) – Covers advertising, analytics, social media, targeting, mobile, and more.
- Chris Ducker (RSS) – Chris Ducker helps entrepreneurs catapult their small business into the 21st century by utilizing ‘New Business’ marketing strategies such as blogging, online video, podcasting, outsourcing, social media and more!
- WebProNews (RSS) – Breaking news in tech, search, and social media.
- Marketo (RSS) – Catch the latest trends and proven best practices in modern B2B marketing on the Marketo blog.
- B2B Marketing Insider (RSS) – B2B Marketing Insider by Michael Brenner discusses the latest on social business, content marketing, and more.
- Business 2 Community (RSS) – An inside look at business news and trends focusing on Marketing, Strategy, Leadership, Branding, Public Relations, Technology, Social Media, Mobility, Media and Entertainment.
- Digital Marketer (RSS) – Covers search, social, mobile, conversion, traffic, and ecommerce.
Analytics
- Occam’s Razor (RSS) – Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.
- Eugen Oprea (RSS) – EugenOprea.com provides Web Analytics, WordPress, SEO and technology advice in general to help people build a remarkable presence online.
- Annielytics (RSS) – This blog provides marketers with bite-size tips, strategies, tricks, and warnings in the pursuit of gathering and visualizing data.
- Analytics Talk (RSS) – Digital analytics for businesses by Justin Cutroni.
- BlogTyrant (RSS) – Blogging and online marketing advice.
- Boost Blog Traffic (RSS) – Jon Morrow of Copyblogger teaches you how to get more readers, build your email list, become an authority in your niche — everything you need to get the attention you deserve.
- The Sales Lion (RSS) – Inbound and content marketing, social media, and branding success for businesses by Marcus Sheridan.
- Social Triggers (RSS) – Learn how to turn traffic into subscribers, persuade people to buy your products, and encourage people to share your content.
- Sparring Mind (RSS) – Sparring Mind is a behavioral psychology blog that focuses on improving creative work and productive output.
- Daily Blog Tips (RSS) – Everything you need to know about blogging, Internet marketing, promotion, and more.
- Traffic Generation Cafe (RSS) – Want to increase website traffic? Join the cafe. No, really. Find current, tested, proven to work web traffic advice.
- Become a Blogger (RSS) – An online community with the mission of helping as many people as possible, set up Authority Blogs and build successful businesses around their blogs.
- Blogging with Amy (RSS) – Helping non-techy people start their own blogs or websites.
- Kikolani (RSS) – Shameless plugin, I now, but Kikolani offers blog marketing and blogging tips for personal, professional, and business bloggers. Other topics include SEO and social media marketing.
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