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What is Search Engine Optimization (SEO)?

SEO is the art and science of helping websites get found in major searches. The process is often complicated, timely and manually intensive. It can be a waste of time if your pages are not structured in a search engine friendly manner. Hence, SEO can be thought of as the medium one can use to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility, through a wide variety of well-optimized keyword phrases, that are directly related to your business. 
Search Engine Optimization refers to a variety of techniques used to improve a web page's keyword or keyword phrase on a Search Engine ranking. Search Engine Optimization is an important aspect of search marketing. 
It is a technical process of manipulating a website with the aim of optimizing or promoting keyword search phrases, relevant to that website to the search engines, so they in turn, will index the site as highly relevant to that keyword search phrase. Once indexed, the search engine will list the website in its ‘natural listings’.
Practical SEO Techniques
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How to Identify unindexed URLs in search engine? The unindexed URLs are easy to spot when they occasionally appear in Google’s results. They have the following characteristics: 
• No extract • No page size • And no cached copy of the page 
If such websites lack the extract and/or the cached copy, they have the probability of being indexed. Only the URLs that do not contain all the three above mentioned remain unindexed. 
Increased online visibility and promotion of your website 24 hour a day, 365 days per year brings in a huge sales force, leading to a greater ROI.
For more information about Search Engine Optimization (SEO) click the link below www.bruceclay.com/web_rank.htm www.rustybrick.com/definitions.php www.submitexpress.com www.seochat.com www.seoimage.com    Benefits of SEO     Search Engine Optimization is capable of providing you a strategic edge over your competitors
 Has a positive psychological impact on a visitor.  Help you create a brand identity.  Higher ‘brand recall’.  Increase in targeted on-line traffic.  Better web site positioning.  Ability to dominate over competition with your mirror sites.     Fast, measurable ROI.  Increased and boosted product sales, and online visibility.  Lower client acquisition costs.  Broader web-marketing share.  Compete efficiently against larger competitors.  Continuous Visibility.  Makes the most out of the best tool for advertising.  The cheapest marketing tool, even on the net.  Increases your revenue. Many non-brick and mortar firms have grown only with online presence and the best example is Amazon.com.
Practical SEO Techniques
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Key Search Engine Optimization Techniques: • Meaningful page title • Headings and sub-headings used • Opening paragraph describes page content • Quality content provided • Frames and Flash avoided • 200 word minimum per page • 100kb maximum HTML/CSS size • Descriptive link text • Keyword research carried out  • CSS used for layout • Quick site loading 
For more information about benefits in Search Engine Optimization (SEO), click the link below: www.virtualsplat.com/search-engine-optimization/benefits-of-seo.asp www.divinewrite.com/benefits.htm www.dipsie.com/seo/benefits www.high-search-engine-ranking.com/search_engine_optimization_benefits.htm www.kruse.co.uk/seo-benefits.htm Preliminary preparations before SEO Alt tag preparation - Your word count should be between 10-25 words, with 30-60% being your primary keywords. Do not type complete sentences for your alt text. Keep it short and sweet, and you shall do well. 
For more information about Alt Tag click the link below: www.web-inspect.com/seo-tips-alt-tags.php   www.w3schools.com/tags/att_img_alt.asp
Each image must have an alt attribute. Alt attribute should contain a brief description of image, preferably described using relevant keyword set. This is extremely important when using images as links as this is what search engines will use in place of the link text that would normally be used to describe the link.
Practical SEO Techniques
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Fact: Search Robots cannot read Images: Some cannot read the text shapes in a Image, BUT some do read the "alt=" attribute in a correctly formatted "img src=" tag i.e.:
<Img src="????" alt="Search Engines, tags and Meta tags" height="??" width="??" border="0">
File renaming- File name should be renamed according to optimized keywords for search engine promotions. Internal links are important, and links with relevant keywords to website should be created for added advantage.
For more information about File renaming, click the link below: moz.com/blog/should-i-change-my-urls-for-seo www.dummies.com/how-to/content/name-your-website-files-for-better-seo-results.html Use Hyphens in URL’s In modern day SEO, even small practices can reap in big results. In 2011, Google the leader in search market clarified to the users that they consider underscores as a joiner and hyphens as a separator. The main reason for having keywords in the inner page URL’s is to rank well and if that goal is affected by using underscores, it has to be avoided.
Listen to Matt Cutts, from Google web spam team on Hyphenated URL’s for websites. www.youtube.com/watch?v=AQcSFsQyct8 
Link Building Link building involves the careful selection of relevant websites to have your website’s link in it. This helps both parties gain credibility, popularity, and better search engine positioning according to the ranking criteria of various search engines. Link building is crucial to your site’s rankings on the major search engines, and it’s one more aspect of the SEO process that we will take care of on your behalf. Link Building, is simply exchanging links with other companies in similar industries (not your direct competition). Link building is very important because each incoming link to your website acts like a referral 
Practical SEO Techniques
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No SPAM Hidden links and text, duplicate pages and doorway pages are just a few of the "clever" tactics that can land you in the "Search Engine Slammer". After the latest Penguin update in April 2012, the sites using the above said techniques were penalized by Google.
Page Rank Link Popularity High Link Popularity Rate  =  High Search Engine Page Rank. Low Link Popularity Rate  =   Low Search Engine Page Rank.
Remember, a site providing a link to you must be designed as per SEO, and directly or indirectly relate to your business and services.
One-Way Link Building Securely Leads to Long Term page Ranking
Increase your traffic significantly
Improve your visibility in the search engines by raising your link popularity
Provide an added resource to your website. Save you a lot of advertising money
and Search Engines love referrals! We have to ensure that we link with the right type of websites, i.e. Good quality with a good Google PR. Although search engines have different criteria or algorithms in how they rank websites, popularity and relevancy are crucial. Some of the larger search engines, such as Google, will award your site a higher page ranking (PR) if you link to established and popular sites. Think of it as a vote of confidence in your site.
One-way link building Link building services provide you non-reciprocal one-way links that ultimately improve your rankings in search engines Non Reciprocal one-way links are always better than reciprocal links, as Google gives more importance to Non Reciprocal links. So if you want better Link Popularity then you should always run a oneway link campaign. 
Two-way link building (Reciprocal Linking) This method helps back-link campaign effectively. Two-way linking may act as a super booster to your incoming traffic, and net visibility. This also enhances high page rankings and top listing among the major important search engines on the very keyword(s) / phrase(s) to intend to hit high on. 
Back-links are confirmed by making many webmasters share / trade their site’s links with other webmasters interested in the same.
Practical SEO Techniques
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A
CB Two Way Link Building
One Way Link Building
Orphans of Google
   The following pages are orphans of Google! • Dead links • Inaccurate links • Duplicates • Pages protected by a robots.txt or no index Meta tag • Database generated URLs • Pages on an intranet 
Google is a play on the word googol, which refers to the number represented by the numeral 1 followed by 100 zeros.
Google is hypertext-based. It analyzes all the content on each web page and factors in fonts, subdivisions, and the precise positions of all terms on the page. Google also analyzes the content of neighboring web pages. All of this data enables Google to return results that are more relevant to user queries.
Search Engine List offers you links to search engines and directories from all around the world to help you achieve top search engine ranking.  Make your own website submissions.
www.search-engines-megalist.com www.website-submission.com www.addpro.com www.submitexpress.com Where do we submit? We can submit our websites to directories, search engines and other related websites as two way links. As your back-links increases, the chances of improvement in keyword position will increase.
In recent times, it’s not the quantity of links that speaks about our SEO, but the quality of the links. Submitting to major search engines and directories helps you to achieve popularity and traffic. While submitting to directories, one needs to be very careful about the category where the site is being submitted. It’s very important that the page where you have a back-link should have related content to your business 
Google generates over 67% of all search engine referrals, according to comScore reports on July 2013. (Bing 17.9% and Yahoo 11.3%)
Practical SEO Techniques
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Yahoo! switched to its own search technology in 2004 and its database indexes an estimated 4.2 billion pages. This is a small number when compared to Google; but Yahoo indexes to a depth of 500K while Google only indexes the first 101K. In some cases Google only indexes the link, not the page. [See Yahoo search help] It also maintains a site geared to children, Yahooligans, which includes simplified introductions to the Internet.